Updated: Jan 13
In 2021, what do you want to achieve? Do you want to reach more people? Get more views? More post likes? Do you have a plan in place? No... I'm here to help.
It is predicted that yet again 2021 is going to be a year of online engagement and ecommerce. Social Media continues to be the place to be if you own a small business, large business, work for a Social Service or not for profit organisation or as yourself.
Social Media has 3.6 billion active DAILY users worldwide, that is over 45% of the global population. It is projected that by 2025 4.41 Billion people with use Social Media daily unless there is a dramatic societal shift.
You need to be active.
So how do you set up your Social Media for best engagement in 2021?
1. Know where you are now!
You can't set goals and make plans for your engagement unless your fully understand where you are now. Track your engagement, see how many people you've reached, how many people liked and commented on photos vs graphics. What type of posts were more successful? (Video tutorial coming soon!)
If you have a Facebook Business page. We are currently offering a FREE Facebook Page analysis, valued at $225NZD giving you a 2 page report of your engagement over the last year. How many likes and followers you got, how many engagements, comments, like and shares you received and even some recommendations for your page goals in this new year. (Valid until 31/01/2021)
2. Have a plan and have goals you want to achieve.
You will never know if you have achieved your goals if you haven't set them. Make them achievable and give them a date you want to complete them by.
For example, if in 2020 you gained 100 news followers an achievable goal would be to aim for a further 100 followers this year. BUT it is also important to push yourself as you will never know what you could have achieved if you pushed the boundaries.
I would use the 1 and 1/2 rule ( what you gained last year + half of what you gained last year = new year goal) this way you are pushing hard for a goal that is still achievable.
Use our FREE Goal setting template! Download Below!
3. Put your plan on paper and track progress. The effort you put in will be seen in your results. Check your engagement, weekly or monthly and then compare them to how you are tracking towards your goals. Is your goal still achievable or did you underestimate yourself?
A good example of this is Tik Tok. In early December I made the decision to start a business Tik Tok to gain engagement and exposure globally to other small business owners. I set the goal on 100 followers by May 2021.
I gave myself 5 months for 100 followers. At the time I thought it was going to be a grind but on the 15th December I had 24 followers and posted my first video.
Waking up the next morning I had 347 followers. I had blown my goal out of the water within 24 hours.
3 weeks later I am at over 2500 followers and I have set my goal higher.
4. Plan the engagement you give.
Engagement is a two way street. You cant expect people to engage with you when you don't engage with them.
Here are a few ways to give and get engagement.
Reply to all comments and ask a question if possible.
Invite everyone that likes your posts to like your page.
Invite your friends to like your page.
Comment on other peoples posts that are in your niche.
Answer questions people have.
Like other business pages.
Create a group
5. Take time to reflect on how you are going
It can be discouraging when you create content and it doesn't get engagement but persevere. The content you created might not be right for your audience. Try something different. The more you post a range of content the more peoples interests you will reach. Everyone is different.
Good Luck and Happy Goal setting!
I'd love to hear from you and your team! If you need some help reaching your engagement goals this year, we are here to help!