Trying to connect with an online audience as a small business is not as simple and just posting whenever you feel like it. To make sales and create an engaged community you need to provide value to your audience. What is in it for them? Why should they follow you? What result are you going to get them?
Converting your audience to someone that knows, likes and trusts you means they are more likely to buy. This is called traffic conversion. Taking your audience through a journey from finding you and knowing nothing about you to being a loyal customer.
When it comes to social media there are 3 different stages of conversion
Awareness
Consideration
Conversion
The best way to convert your followers from 1 to 2 is by giving them something they will value and something that will give them a positive memory of your service and brand. People tend to remember things better if they are associated with an emotion.
So here are 31 different ideas you could use to divert your cold traffic into warm leads.
eBook
Mini-course
7-day Challenge
Sample chapter
5-page eguide
Business Printable
Editable Template
Planner Printout
Video Tutorial
Online Training
Free strategy session
Community Workshop
Free Webinar
Webinar recording
Blog Post
Lesson Workbook
Branded Worksheet
Weekly Checklist
Monthly Calendar
1 year Road map template
Current Case Study
A Script
Behind the scenes tips
Weekly Sneak peek
Webinar or Meeting Overview
Slides from your presentation
Outline of next steps
Monthly Newsletter
Content Template
Quiz or assessment
Access to a resource library