Socials for Impact Workshop

Socials for Change: Mastering Social Media for Non-Profits

Are you a non-profit struggling to make an impact on social media? Do you feel overwhelmed by the complexities of Facebook and Instagram? Are you unsure how to create compelling captions or generate engaging content ideas? Look no further! Join us for Socials for Change, a dynamic two-part workshop designed to empower non-profit organizations with the skills and strategies needed to thrive in the digital age.

About the Workshop:

In this workshop, Alice Kibble, owner of Ask Alice, will guide you through everything you need to know to harness the power of social media effectively. With over four years of experience helping non-profits and female entrepreneurs succeed online, Alice brings a wealth of knowledge and proven strategies to the table. Under her expert guidance, your organization will learn how to leverage social media to boost engagement and drive community building.

Session Breakdown:

Session 1: Building a Strong Social Media Foundation

• Why Strategic Marketing Matters: Understand the importance of a strategic approach to social media.
• Crafting Your Brand Identity: Learn how to develop a clear and compelling brand presence.
• Setting Up Facebook and Instagram: Get hands-on instruction on setting up and optimizing your profiles for success.
• Connecting with Your Audience: Discover effective ways to engage with your community.
• Managing Expectations: Set realistic goals and manage your social media expectations.
• Generating Post Ideas: Learn how to brainstorm and create content that serves and sells.

Session 2: Creating Compelling Content and Analyzing Results

• Creating a Content Calendar: Move from sporadic to consistent posting with a strategic content calendar.
• Writing Captions that Convert: Master the art of crafting captions that drive action.
• Designing Graphics and Filming Reels: Energize your community with eye-catching visuals created with Canva and engaging video content.
• Bridging the Gap: Convert cold traffic into hot leads and build authentic connections with your audience.
• Effective Use of Hashtags and Highlights: Enhance engagement and visibility with strategic hashtag and highlight usage.
• Understanding Analytics: Learn why analytics are crucial, how to interpret them, and use trial and error to continuously improve your social media efforts.

Alice’s strategies are proven to deliver impressive results. One example is a client just 2 months after implementing their learnings achieved their best month ever on Facebook, reaching over 102,236 people and engaging 7,814 in their posts.

Don’t miss out on this opportunity to transform your non-profit’s social media presence. Register now for Socials for Change and start making an impact for your organisation today!